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Quick iteration, Quick selection

What to make? Ideas are easy, execution is hard. We start by generating a mass of early ideas…

…and quickly culling the herd to the few with the best potential. Can it be made simply and elegantly? Does it have too many moving parts?

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Variations on a theme

We create multiple versions of the same design to quickly test dimensions, thicknesses, and detailing.

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Simplification & refinement

We look to refine our favorite versions of our designs with consistent detailing, durable dimensions, and remove all parts that aren’t absolutely needed until all that remains works together in harmony.

Confidently taking visions of product from sketch to reality is our normal. We work will all mediums - Drawings, 3D Models, 3D Prints and Renderings are all tools at our disposal to diffuse the challenges of even the most complex projects in the pursuit of developing a design.

progress comes from process.